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The Ferb · your store's Commerce Opportunity Officer

Stop running your store
on guesswork.

The Ferb watches every order, calls the next move that grows revenue, then puts a team behind it to ship it.

Shopify, WooCommerce, PrestaShop & others · Cancel anytime
Inside the cockpit.
€5k+/mo
Cost of a human COO
+17%
Typical revenue lift
One move
Ranked by revenue, daily
Shipped
Fixes executed, not just advised
Works with your stack
Shopify/WooCommerce/BigCommerce/Magento/PrestaShop/Amazon/eBay/Etsy/Meta Ads/Google Ads/TikTok Ads/Pinterest Ads/Klaviyo/Mailchimp/GA4/Stripe/PayPal/Gorgias/Zendesk/Merchant Center/Shopify/WooCommerce/BigCommerce/Magento/PrestaShop/Amazon/eBay/Etsy/Meta Ads/Google Ads/TikTok Ads/Pinterest Ads/Klaviyo/Mailchimp/GA4/Stripe/PayPal/Gorgias/Zendesk/Merchant Center/
01 / How it works

Connect once. Get a clear next move.

Most tools hand you data. The Ferb hands you the decision, and the team to execute it.

Step 01

Connect your store

Connect Shopify, WooCommerce, PrestaShop or your stack, plus ads and analytics. The Ferb pulls it all into one place. No spreadsheets, no setup headache.

Step 02

Get your next move

Every week The Ferb tells you exactly what to fix or push next, ranked by impact on revenue and explained like a smart operator would, not a chart.

Step 03

Get it done

Approve the move and our team executes the fix, from broken checkout flows to speed and conversion. Advice that actually ships.

02 / Ask anything

Ask your store anything.

Plain question, plain answer, and the move it implies. No dashboards to decode.

Plain-language answers. "Why did revenue drop last week?" → a real explanation, not a graph.

Operator's judgment. The Ferb has an opinion: do this, skip that. No fence-sitting.

Context, not just numbers. The Ferb tells you whether a number is good or a problem, and why.

Atlas 1.3.5
Where am I bleeding money this week?
Atlas Mobile checkout abandons jumped to 74% after Friday's theme update. That's roughly €2,100/wk walking out, more than your ad waste.
Can you fix it?
Next move Already scoped. One-tap checkout goes back up today, my team handles it. I'll confirm the moment it's live.
03 / The briefing

One screen. The whole operation.

The Ferb watches the store around the clock and surfaces a short, ranked list of what to act on. You stop managing tools and start moving revenue.

Ranked by revenue impact. High-priority first, noise filtered out.

All your data, unified. Store, ads, analytics, one source of truth.

One click to execute. Approve an action and it gets done for you.

$84.3k
Net revenue
▲ 18.4%
1,284
Orders
▲ 6.2%
$65.84
Avg. order
▲ 3.1%
URGENTRestock Linen Tee · #1 seller, ~2 days leftShip →
REVIEW6 orders flagged · $1,240 in payouts heldShip →
OPP.Bundle Summer Tote + Sandals · AOV +12%Ship →
04 / Execution

Every other tool stops at advice.
The Ferb gets it done.

A next move is worthless on a to-do list. When The Ferb finds a fix worth making, our studio builds it, so the revenue actually lands.

One place for advice and action. No freelancer hunt, no second tool, no "I'll get to it."

Backed by a real dev team. The Ferb is powered by Fabryka Witryn, our web & automation studio. The hands behind the recommendations.

You stay in control. Nothing ships until you approve it. One click, and it's live.

This week · approved & shipped
DONELinen Tee restocked · #1 seller back live+$3,350/wk
DONEMeta budget shifted off 2.1x ROAS ad set+$1,200/mo
DOINGSummer Tote + Sandals bundle going livein progress
QUEUEDReview 6 orders flagged for possible fraudapprove →
NOTE  No action, no revenue. The Ferb closes the loop.
05 / AI shoppers

Is your store ready for AI shoppers?

Buyers are starting to shop through AI agents, and most stores silently lose those sales and stop measuring them. The Ferb runs a readiness check, tells you in plain words where you're exposed, and ships the fixes before it costs you.

Readiness scan of your store against the new agent shopping standards.

A prioritized fix list, and the team to ship it.

+805%

growth in AI-agent shopping traffic

−86%

worse conversion from agent traffic on unprepared stores

63%

of EU shoppers already use AI to compare offers

Sources: Adobe Analytics & Salesforce, 2025–26 agentic-commerce reports.
And a few extras

A few things that quietly save your week.

Weekly email briefing

Your next moves land in your inbox every Monday. The only report you'll actually open.

Anomaly alerts

Revenue dip, broken checkout, ad burning cash. The Ferb pings you the moment it happens.

Goal tracking

Set a revenue target. The Ferb tells you if you're on pace and what to change if you're not.

Done-for-you fixes

Approve a move and it gets built for you. No second tool, no freelancer hunt.

Pricing

A COO costs €5,000+ a month.
The Ferb doesn't.

Every plan includes the operator, unified data, and a ranked next move. A fraction of a human COO. Cancel anytime.

30-day money-back guarantee. No lock-in.
Solo
€65€52 / mo
For the solo owner who wants the call made for them.
  • Daily ranked next moves
  • Store + ads + analytics, unified
  • Plain-language answers, on demand
  • Weekly briefing & anomaly alerts
  • Agentic-readiness scan
Get early access
Operator
€149€119 / mo
Advice and hands. The Ferb calls the move; our team ships it.
  • Everything in Solo
  • Execution loop: fixes shipped for you
  • Unlimited moves, executed for you
  • Agentic-readiness fixes shipped
  • Priority support, direct line to the team
Get early access
Founders · limited
Lifetime
€4,500€1,950 once
Pay once. Your operator, for the life of the store.
  • Everything in Operator, for life
  • One-time payment, no subscription
  • Founding-cohort pricing, locked forever
  • Direct line to the founders
  • All future updates included
Claim lifetime deal

Enterprise

Multiple stores, custom pipelines, a dedicated operator and Slack line. Built around how you run.

Talk to us →

A human COO runs €5k+/mo and answers once a week. The Ferb gives you operator-grade judgment plus the hands to execute it, for a fraction of the cost, answered in seconds.

Why we're building The Ferb

Real operators. Real hands.

We run an agency that builds and fixes ecommerce stores for a living. We kept seeing the same thing: owners drowning in dashboards, getting advice nobody helps them execute. The Ferb is that missing operator: opinionated advice, plus a team that ships.

P
Paweł Byszuk
Co-founder · growth

"Small store owners can't afford a $5k/mo COO, but they need the judgment one gives. That's the gap The Ferb fills."

A
Artur Witoś
Co-founder · martech

"After enough store builds, you start seeing the same fixable patterns everywhere. The Ferb is our judgment, extended by AI, catching them at scale."

Powered byFabryka Witryn

Founding cohort

We're onboarding our first stores now.

No fake reviews here. We'd rather earn yours. Join the founding cohort, lock in founder pricing, and help shape what The Ferb becomes.

Claim a founding spot →
FAQ

Questions, answered.

The basics
What exactly is The Ferb? +

The Ferb is your store's AI COO, a Commerce Opportunity Officer. It connects to your store and data, tells you the single most valuable move to make next in plain language, and on the Operator plan our studio executes the fix for you. The judgment of a fractional COO, at a fraction of the cost.

Do I need to be technical? +

No. The Ferb is built for busy store owners, not analysts. You connect your store once and get clear recommendations in everyday language.

How is this different from analytics or a built-in store assistant? +

Most tools stop at "here's what's happening" and leave the work to you. The Ferb is opinionated: it ranks the one move that matters most by revenue impact, then our team ships the fix. Advice plus hands, not another thing on your to-do list. And it works across Shopify, WooCommerce, PrestaShop and more, not just one platform.

Setup & integrations
Which platforms do you support? +

Shopify, WooCommerce and PrestaShop first, plus ads (Meta, Google, TikTok) and analytics (GA4). European stores are especially welcome; that's a core focus.

How long does setup take? +

Minutes to connect. The Ferb pulls your data in and gets to work on your first set of moves.

Is my data safe? +

Yes. Your data is yours, used only to generate your recommendations. You can disconnect and export it at any time.

The execution loop
Who actually does the fixes? +

On the Operator plan, our team handles execution, from checkout and speed fixes to store changes. You approve the move, we ship it. That's the part no analytics tool gives you.

What if a fix needs custom development? +

Larger builds are scoped separately, but most high-impact moves The Ferb surfaces are quick wins we can ship inside your plan.

Pricing & early access
What does early access include? +

Early-access stores get founder pricing locked in, direct access to the team, and a say in what we build next. Spots are limited while we onboard our first cohort.

What's your refund policy? +

Full refund within 30 days if The Ferb isn't for you. No questions, no lock-in.

Limited early access

Get the COO your store deserves.

Join the early-access list. We're onboarding our first cohort of Shopify & WooCommerce stores now.

No spam. Founder pricing locked in for the first cohort.
You're on the list. We'll be in touch shortly.